Train 4 The Game, Inc. has been a leader in high end athletic development and training since its inception in Austin. Their clientele boasts some of the most successful pro athletes in golf, cycling, and basketball. With the growth of the company and increased recognition in the industry, T4TG needed an identity that reflected their core vision: enhancing the performance of their clients in sports and in life.
We developed a unique and memorable wordmark that consisted of the T4TG acronym with the "4" in negative space. The mark was used as the central element in a series of logotypes that would allow T4TG to expand its presence into other related fields like health and fitness. Complete brand identity guidelines accompanied the logotypes to ensure proper implementation across various media.
