Identity Design / Web Design
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Lezioni d'Italiano is one of the few businesses offering private lessons in Italian diction and grammar in the Austin, Texas area. As an upstart, Lezioni d'Italiano needed a simple identity that would not only target serious students of the Italian language but also attract casual learners.
We chose a non-traditional typeface that had slightly warped lines and set it at an angle to lighten the heavy institutional connotation associated with sans-serif typefaces. The resulting logotype is a distinct expression of the Lezioni d’Italiano’s language classes which are at once serious and informal.
