Identity Design
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Established in 2002, Ballet Excelsior of Houston is one of the city’s newest ballet companies. Already, Ballet Excelsior has performed to national and international acclaim in cities like New York and Sydney. The ballet company soon realized that they needed a new identity that would engender prestige on the world stage.
We surveyed the identities of national ballet companies including those of the United States, Canada, Australia, and the United Kingdom and incorporated the values of clarity, simplicity, and elegance into a visually distinctive mark that could convey an established timelessness.
